Principles and practice of social marketing: an international perspective
Donovan, Rob
Principles and practice of social marketing: an international perspective Rob Donovan, Nadine Henley - Cambridge ; New York : Cambridge University Press, 2010. - xix, 504p. : ill. ; 26 cm.
Includes index .
9780521167376 9781107644328
Marketing
Social marketing and change
Principles of marketing
658.8 / DON.H
Principles and practice of social marketing: an international perspective Rob Donovan, Nadine Henley - Cambridge ; New York : Cambridge University Press, 2010. - xix, 504p. : ill. ; 26 cm.
Includes index .
9780521167376 9781107644328
Marketing
Social marketing and change
Principles of marketing
658.8 / DON.H