From brand vision to brand evaluation
De Chernatony, L.
From brand vision to brand evaluation the strategic process of growing and strengthening brands / [electronic resource] : Leslie de Chernatony. - 3rd ed. - Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010. - xvi, 376 p. : ill. (some col.), col. port.
Includes bibliographical references (p. [361]-370) and index.
pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.
Mode of access: World Wide Web.
9780080966649 (e-book : PDF)
Product management.
Brand name products.
Electronic books.
From brand vision to brand evaluation the strategic process of growing and strengthening brands / [electronic resource] : Leslie de Chernatony. - 3rd ed. - Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010. - xvi, 376 p. : ill. (some col.), col. port.
Includes bibliographical references (p. [361]-370) and index.
pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.
Mode of access: World Wide Web.
9780080966649 (e-book : PDF)
Product management.
Brand name products.
Electronic books.