MARC details
| 000 -LEADER |
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01302nam a2200325Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9780080966649 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160127151957.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120504s2010 ne ac sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780080966649 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
FlBoTFG |
| Transcribing agency |
FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D4 2010 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
658.5 |
| Item number |
D291 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
De Chernatony, L. |
| Fuller form of name |
(Leslie) |
| 245 10 - TITLE STATEMENT |
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| Title |
From brand vision to brand evaluation |
| Medium |
[electronic resource] : |
| Remainder of title |
the strategic process of growing and strengthening brands / |
| Statement of responsibility, etc. |
Leslie de Chernatony. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Amsterdam : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, an imprint of Elsevier, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 376 p. : |
| Other physical details |
ill. (some col.), col. port. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [361]-370) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
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| Additional physical form available note |
Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand name products. |
| 655 #7 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcsh |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
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| International Standard Book Number |
9781856177733 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780080966649">http://www.tandfebooks.com/isbn/9780080966649</a> |
| Public note |
Click here to view |
