Consumer behavior and marketing research text with cases

By: Nair, Suja RPublication details: Mumbai : Himalaya Publishing House, 2005Edition: 2nd rev edDescription: 294 pISBN: 97893520252022Subject(s): Marketing research | Consumer modelling | Motivation | Primary data collection | Research processDDC classification: 658.83
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Bangalore University Library
Reference 		Business Studies 658.83 SUJ (Browse shelf (Opens below)) Available 353596

It Includes bibliographical references and index

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