Introduction to marketing : theory and practice
Publication details: Oxford : Oxford University Press, 2012Edition: 3rd edDescription: xxxi, 541 p. ; ill. col. ; 24 cmISBN: 9780199602131Subject(s): E marketing | Marketing management | Marketing environment | Socially marketing | Marketing researchDDC classification: 658.8| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Bangalore University Library On Process | Management | 658.8 PAL (Browse shelf (Opens below)) | Available | 351683 |
Browsing Bangalore University Library shelves, Shelving location: On Process, Collection: Management Close shelf browser (Hides shelf browser)
| 658.785 SAX Warehouse management and inventory control | 658.8 ETZ Marketing | 658.8 GOP Rural marketing environment, problems and strategies | 658.8 PAL Introduction to marketing : | 658.8 RAM Marketing Management : | 658.8 SIN Rural marketing : | 658.800954 NEE Marketing in India : |
It Includes bibliographies and index.
There are no comments on this title.