Introduction to marketing : (Record no. 136525)

MARC details
000 -LEADER
fixed length control field 00651 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160108b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199602131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian
245 ## - TITLE STATEMENT
Title Introduction to marketing :
Remainder of title theory and practice
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012.
Place of publication, distribution, etc Oxford :
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 541 p. ;
Other physical details ill. col. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Socially marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Management Bangalore University Library Bangalore University Library On Process 05/01/2016 14 1324.00 1 1 658.8 PAL 351683 26/12/2019 27/11/2019 1655.00 Books

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