Introduction to marketing :
Palmer, Adrian
Introduction to marketing : theory and practice - 3rd ed. - Oxford : Oxford University Press, 2012. - xxxi, 541 p. ; ill. col. ; 24 cm.
It Includes bibliographies and index.
9780199602131
E marketing
Marketing management
Marketing environment
Socially marketing
Marketing research
658.8 / PAL
Introduction to marketing : theory and practice - 3rd ed. - Oxford : Oxford University Press, 2012. - xxxi, 541 p. ; ill. col. ; 24 cm.
It Includes bibliographies and index.
9780199602131
E marketing
Marketing management
Marketing environment
Socially marketing
Marketing research
658.8 / PAL