Services Marketing : Integrating customer focus across the frim

By: Zeithamal, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextPublication details: New Delhi : McGraw Hill Education (India) pvt.ltd., 2013Edition: 5th edDescription: xviii, 711 p. ; 23 * 21 cmISBN: 9781259026812Subject(s): Service marketing | Customer | Customer requriements | Customer relationsDDC classification: 658.8
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