Services Marketing : (Record no. 129007)

MARC details
000 -LEADER
fixed length control field 00711nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151006b1979 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026812
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithamal, Valarie A
245 ## - TITLE STATEMENT
Title Services Marketing :
Remainder of title Integrating customer focus across the frim
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc McGraw Hill Education (India) pvt.ltd.,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 711 p. ;
Dimensions 23 * 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer requriements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pandit, Ajay
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
        University Law College University Law College Stack ML 06/10/2015   658.8 340343 09/10/2015 Books

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