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Services Marketing :

Zeithamal, Valarie A

Services Marketing : Integrating customer focus across the frim - 5th ed. - New Delhi : McGraw Hill Education (India) pvt.ltd., 2013. - xviii, 711 p. ; 23 * 21 cm.

It Includes index

ISBN: 9781259026812

Subjects--Topical Terms:
Service marketing
Customer
Customer requriements
Customer relations

Dewey Class. No.: 658.8 / ZEI

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