Services marketing

By: Bateson, John E GPublication details: Cengage Learning, New Delhi : 2011Edition: 4th edDescription: xvii, 468 p. ; ill. 24 cmISBN: 9788131516478; 8131516474Subject(s): Service industries | Tactical services marketing mix | Implementing successful service | Service qulityDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Management 658.8 BAT (Browse shelf (Opens below)) Available 351174
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658.787 KHE Inventory management. 658.787 KHE Inventory management. 658.8 BAI Marketing : 658.8 BAT Services marketing 658.8 BHA Industrial management 658.8 DAM Marketing management. 658.8 DAM Marketing management.

It Includes bibliographies and index.

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