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Services marketing

Bateson, John E G

Services marketing - 4th ed. - Cengage Learning, New Delhi : 2011. - xvii, 468 p. ; ill. 24 cm.

It Includes bibliographies and index.

ISBN: 9788131516478 8131516474

Subjects--Topical Terms:
Service industries
Tactical services marketing mix
Implementing successful service
Service qulity

Dewey Class. No.: 658.8 / BAT H

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