Services Marketing : Integrating Customer focus across the firm

By: Zeithaml, Vararie AContributor(s): Bitner, Mary Jo | gremler, Dwayne DMaterial type: TextTextPublication details: Boston: McGrawHill, 2009Edition: 5th edDescription: xxviii , 708p. : 26 cmISBN: 9780071263931Subject(s): Marketing | Service Design | Performing Service | Marketing communicationsDDC classification: 658.8 ZEI
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
ML
Business Studies 658.8 ZEI (Browse shelf (Opens below)) Available 348818
Books Books Bangalore University Library
ML
Business Studies 658.8 ZEI (Browse shelf (Opens below)) Available 348817
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658.1511 ZIM Accounting for decision marketing and control 658.19 ACZ S Complete business statistics 658.8 ZEI Services Marketing : 658.8 ZEI Services Marketing : 808.51 LUC The art of public speaking

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