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Services Marketing :

Zeithaml, Vararie A

Services Marketing : Integrating Customer focus across the firm - 5th ed. - Boston: McGrawHill, 2009. - xxviii , 708p. : 26 cm.

OB

ISBN: 9780071263931

Subjects--Topical Terms:
Marketing
Service Design
Performing Service
Marketing communications

Dewey Class. No.: 658.8 ZEI

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