Basic marketing William D. Perreault, Jr., E. Jerome McCarthy. a global-managerial approach
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TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi Tata McGraw-Hill 2009Edition: 15th edDescription: xli,844 p. index 28 cmISBN: 9780070620186Subject(s): Marketing -- ManagementDDC classification: 658.8
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Bangalore University Library | 658.8 PER M (Browse shelf (Opens below)) | Available | 341855 | |
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Bangalore University Library CL | 658.8 PER M (Browse shelf (Opens below)) | Available | 307914 | |
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Bangalore University Library CL | 658.8 PER M (Browse shelf (Opens below)) | Available | 307913 |
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| 658.8 LOV Services Marketing | 658.8 PAN Security Analysis and Portfolio Management | 658.8 PAN Security Analysis and Portfolio Management | 658.8 PER M Basic marketing | 658.8 RAI R Exploring Customer Dynamics | 658.8 RAI R Exploring Customer Dynamics | 658.8 RAI R Exploring Customer Dynamics |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references and indexes.
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