Basic marketing (Record no. 120394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01114pam a2200253a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2009 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040331s2009 mau b 001 0 eng |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620186 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER M |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Basic marketing |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy. |
| Remainder of title | a global-managerial approach |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xli,844 p. index |
| Dimensions | 28 cm. |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 500 00 - GENERAL NOTE | |
| General note | McCarthy's name appears first on the earlier edition. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 538 00 - SYSTEM DETAILS NOTE | |
| System details note | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | Edmund Jerome |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 658.8 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | 17/09/2014 | 658.8 PER M | 341855 | 30/04/2015 | 30/04/2015 | Books | ||||||
| Bangalore University Library | Bangalore University Library | CL | 28/06/2006 | 658.8 PER M | 307914 | 30/04/2015 | 30/04/2015 | Books | |||||
| Bangalore University Library | Bangalore University Library | CL | 28/06/2006 | 658.8 PER M | 307913 | 30/04/2015 | 30/04/2015 | Books |