Basic marketing
Perreault, William D.
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New Delhi Tata McGraw-Hill 2009 - xli,844 p. index 28 cm. - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
9780070620186
Marketing--Management.
658.8 / PER M
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New Delhi Tata McGraw-Hill 2009 - xli,844 p. index 28 cm. - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
9780070620186
Marketing--Management.
658.8 / PER M