Strategic brand management
Keller, Kevin Lane 1956
Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. - 2nd ed. - New Delhi Prentice Hall 2006 - xxvii816p 24 cm.
Includes bibliographical references and index.
8177584871
Brand name products--Management.
658.8/27 / KEL
Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. - 2nd ed. - New Delhi Prentice Hall 2006 - xxvii816p 24 cm.
Includes bibliographical references and index.
8177584871
Brand name products--Management.
658.8/27 / KEL