Strategic brand management (Record no. 115137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727pam a2200217a 44500 |
| 001 - CONTROL NUMBER | |
| control field | ###86104385# |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2006 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020327s2006 njua|||||b||||001|0|eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177584871 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Item number | KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Dates associated with a name | 1956 |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| Remainder of title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Prentice Hall |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii816p |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 658.834 3 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | CL | 13/08/2007 | 658.834 3 KEL | 313454 | 30/04/2015 | 30/04/2015 | Books | |||||
| Bangalore University Library | Bangalore University Library | CL | 28/06/2006 | 658.8/27 KEL | 308177 | 30/04/2015 | 30/04/2015 | Books |