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Principles of contemporary marketing

By: Boone, KurtzPublication details: New Delhi : Cengage Learning, 2012Edition: 15th edDescription: xxvii, 659 p. ; 30 cmISBN: 9788131519585Subject(s): Marketing | Strategic planning in contemporary marketing | marketing environment ethics and social responsibility | Consumer behaviorDDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Bangalore University Library On Display	Management	658.8 BOO (Browse shelf (Opens below))	Available	373730
Books	Bangalore University Library On Display	Management	658.8 BOO (Browse shelf (Opens below))	Available	373734
Books	Bangalore University Library On Display	Management	658.8 BOO (Browse shelf (Opens below))	Available	373731
Books	Bangalore University Library On Display	Management	658.8 BOO (Browse shelf (Opens below))	Available	373732
Books	Bangalore University Library On Display	Management	658.8 BOO (Browse shelf (Opens below))	Available	373733

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