Principles of contemporary marketing (Record no. 257686)

MARC details
000 -LEADER
fixed length control field 00614 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210813b2012 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131519585
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boone, Kurtz
245 ## - TITLE STATEMENT
Title Principles of contemporary marketing
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 659 p. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning in contemporary marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing environment ethics and social responsibility
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Management Bangalore University Library Bangalore University Library On Display 13/08/2020 91 562.50   658.8 BOO 373730 13/08/2021 750.00 Books
          Management Bangalore University Library Bangalore University Library On Display 13/08/2020 91 562.50   658.8 BOO 373734 16/07/2022 750.00 Books
          Management Bangalore University Library Bangalore University Library On Display 13/08/2020 91 562.50   658.8 BOO 373731 13/08/2021 750.00 Books
          Management Bangalore University Library Bangalore University Library On Display 13/08/2020 91 562.50   658.8 BOO 373732 13/08/2021 750.00 Books
          Management Bangalore University Library Bangalore University Library On Display 13/08/2020 91 562.50   658.8 BOO 373733 08/07/2022 750.00 Books

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