Services Marketing : Integrating Customer focus across the firm
Material type: TextPublication details: Boston: McGrawHill, 2009Edition: 5th edDescription: xxviii , 708p. : 26 cmISBN: 9780071263931Subject(s): Marketing | Service Design | Performing Service | Marketing communicationsDDC classification: 658.8 ZEIItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Bangalore University Library ML | Business Studies | 658.8 ZEI (Browse shelf (Opens below)) | Available | 348818 | |
Books | Bangalore University Library ML | Business Studies | 658.8 ZEI (Browse shelf (Opens below)) | Available | 348817 |
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