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Tata : The evolution of a corporate brand

By: Witzel, MorgenMaterial type: Text

TextPublication details: New york: Penguin group, 2010Description: xvii, 222 p. : 26 cmISBN: 9780670084067Subject(s): From values to value | Brand symbiosis | Not just a brand storyDDC classification: 658.5

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bangalore University Library Stack ML	Management	658.5 WIT (Browse shelf (Opens below))	Available		G027749

It includes bibliographical references and index.

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