Tata : The evolution of a corporate brand
Witzel, Morgen
Tata : The evolution of a corporate brand - New york: Penguin group, 2010. - xvii, 222 p. : 26 cm.
It includes bibliographical references and index.
9780670084067
From values to value
Brand symbiosis
Not just a brand story
658.5 / WIT
Tata : The evolution of a corporate brand - New york: Penguin group, 2010. - xvii, 222 p. : 26 cm.
It includes bibliographical references and index.
9780670084067
From values to value
Brand symbiosis
Not just a brand story
658.5 / WIT