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Marketing Concepts and cases

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Bangalore University Library (1) Call number: 380.1 ETZ.

Services Marketing : Integrating customer focus across the frim

by Zeithamal, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw Hill Education (India) pvt.ltd., 2013Availability: Items available for loan: University Law College (1) Call number: 658.8.

Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A | Gremler, Dwayne D | Bitner, Mary Jo | Pandit, Ajay.

Edition: 6th ed. Publication details: New York : Mcgraw Hill Education, 2013Availability: Items available for loan: Bangalore University Library (2) Call number: 658.8 ZEI, ...

Services marketing : integrating customer focus across the firm.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., 2018Availability: Items available for loan: Bangalore University Library (2) Call number: 658.8 ZEI, ...

Marketing

by Etzel , J Michael | Walker , J Bruce | Stanton , J William | Pandit , Ajay.

Edition: 14th ed. Publication details: New York : McGraw-Hill , 2019Availability: Items available for loan: Bangalore University Library (5) Call number: 658.8 ETZ, ...

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