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Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Gremler, Dwayne D | Bitner, Mary Jo | Pandit, AjayPublication details: New York : Mcgraw Hill Education, 2013Edition: 6th edDescription: xxxii, 711 p, ; 22 * 24 cmISBN: 9781259026812DDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bangalore University Library Stack ML	Management	658.8 ZEI (Browse shelf (Opens below))	Available		359264
Books	Bangalore University Library Stack ML	Management	658.8 ZEI (Browse shelf (Opens below))	Available		359263

It Includes bibliographical references appendix and index

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