Marketing and the common good [electronic resource] : essays from Notre Dame on societal impact / edited by Patrick E. Murphy and John F. Sherry, Jr.

Contributor(s): Murphy, Patrick E, 1948- | Sherry, John FMaterial type: TextTextPublication details: London ; New York : Routledge, 2014Description: xxii, 328 pISBN: 9780203366301 (e-book : PDF)Subject(s): Marketing -- Moral and ethical aspects | Social marketingGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF000933

Includes bibliographical references and index.

pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.

Also available in print edition.

Mode of access: World Wide Web.

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