Marketing and the common good
Marketing and the common good essays from Notre Dame on societal impact / [electronic resource] :
edited by Patrick E. Murphy and John F. Sherry, Jr.
- London ; New York : Routledge, 2014.
- xxii, 328 p.
Includes bibliographical references and index.
pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.
Mode of access: World Wide Web.
9780203366301 (e-book : PDF)
Marketing--Moral and ethical aspects.
Social marketing.
Electronic books.
Includes bibliographical references and index.
pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.
Mode of access: World Wide Web.
9780203366301 (e-book : PDF)
Marketing--Moral and ethical aspects.
Social marketing.
Electronic books.