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		B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip [author.] \| Pfoertsch, Waldemar [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006Online access: Click here to access online Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		Ingredient Branding [electronic resource] : Making the Invisible Visible / by Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip [author.] \| Pfoertsch, Waldemar [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Online access: Click here to access online Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		B2B brand management Kotler, Philip by Kotler, Philip \| Pfoertsch, Waldemar. Publication details: GermanyL: Springer, 2006Availability: Items available for loan: Bangalore University Library (2) Call number: 658.827 KOT, ... Place hold Log in to add tags Add to cart (remove)

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