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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, L. (Leslie) | McDonald, Malcolm, 1951- | Wallace, Elaine.

Edition: 4th ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2011Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

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Marketing Plans:How to prepare them ,How to use them

by McDonald, Malcolm | Wilson, Hugh [Author].

Edition: 8th ed. Publication details: Hoboken : John Willey & Sons, 2016Online access: www.marketingplansbook.com Availability: Items available for loan: Bangalore University Library (1) Call number: 658.802 MCD.

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