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Essentials of Services Marketing: Concepts, Strategies and Cases K Douglas Hoffman and John E G Bateson

by Hoffman, K Douglas | Bateson, John E G [Author].

Series: Dryden Press Series in Marketing ; Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Bangalore Thomson Learning Inc 2002Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 HO F B.

Marketing K. Douglas Hoffman ... [et al.]. best practices

by Hoffman, K. Douglas [Author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mason, Ohio Thomson/South-Western 2003Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 HOF.

Services marketing : Concepts, Strategies and Cases

by Hoffman . K Douglas | Bateson , E.G John.

Edition: 5th ed. Publication details: Delhi : Cengage Learning India Pvt . Ltd . , 2017Availability: Items available for loan: Bangalore University Library (5) Call number: 658.8 HOF, ...

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