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		From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, L. (Leslie). Edition: 3rd ed.Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by De Chernatony, L. (Leslie) \| McDonald, Malcolm, 1951- \| Wallace, Elaine. Edition: 4th ed.Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2011Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)

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