Multicultural perspectives in customer behaviour [electronic resource] / edited by Maria G. Piacentini and Charles C. Cui.

Contributor(s): Piacentini, Maria G | Cui, Charles CMaterial type: TextTextSeries: Key issues in marketing managementPublication details: London ; New York : Routledge, 2012Description: xi, 171 p. : illISBN: 9780203722411 (e-book : PDF)Subject(s): Customer services -- Social aspects | Intercultural communicationGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- 4. Do brand names in a foreign language lead to different brand perceptions? / Laura Salciuviene ... [et al.] -- 5. Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] -- 6. Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- 7. The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- 8. Self-gift giving in China and the UK : collectivist versus individualist orientations / Caroline Tynan ... [et al.] -- 9. Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- 10. Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano.
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Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF001868

This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12--T.p. verso.

Includes bibliographical references and index.

1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- 4. Do brand names in a foreign language lead to different brand perceptions? / Laura Salciuviene ... [et al.] -- 5. Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] -- 6. Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- 7. The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- 8. Self-gift giving in China and the UK : collectivist versus individualist orientations / Caroline Tynan ... [et al.] -- 9. Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- 10. Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano.

Also available in print edition.

Mode of access: World Wide Web.

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