MARC details
| 000 -LEADER |
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02443nam a2200349Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9780203722411 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160127152240.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130522s2012 enkad sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203722411 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
FlBoTFG |
| Transcribing agency |
FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M85 2012 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
658.812 |
| Item number |
M961 |
| 245 00 - TITLE STATEMENT |
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| Title |
Multicultural perspectives in customer behaviour |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Maria G. Piacentini and Charles C. Cui. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 171 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
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| Series statement |
Key issues in marketing management |
| 500 ## - GENERAL NOTE |
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| General note |
This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12--T.p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- 4. Do brand names in a foreign language lead to different brand perceptions? / Laura Salciuviene ... [et al.] -- 5. Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] -- 6. Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- 7. The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- 8. Self-gift giving in China and the UK : collectivist versus individualist orientations / Caroline Tynan ... [et al.] -- 9. Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- 10. Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
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| Additional physical form available note |
Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer services |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Intercultural communication. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Piacentini, Maria G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cui, Charles C. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780415628907 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780203722411">http://www.tandfebooks.com/isbn/9780203722411</a> |
| Public note |
Click here to view |
