Social marketing in the 21st century Alan R. Andreasen

By: Andreasen, Alan R, 1934 [Author]Material type: TextTextLanguage: English Publication details: Thousand Oaks, Calif. SAGE Publications c2006Description: xi, 264 p. ill. 24 cmISBN: 1412916348 (pbk.Subject(s): Social marketingDDC classification: 361.0068 Online resources: Click here to access online | Click here to access online | Click here to access online
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Item type Current library Call number Status Date due Barcode
Books Books Bangalore University Library
ML 		361.0068 AND (Browse shelf (Opens below)) Available 319740

Includes bibliographical references (p. 237-252) and index.

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