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Social marketing in the 21st century

Andreasen, Alan R. 1934

Social marketing in the 21st century Alan R. Andreasen - Thousand Oaks, Calif. SAGE Publications c2006. - xi, 264 p. ill. 24 cm.

Includes bibliographical references (p. 237-252) and index.

ISBN: 1412916348 (pbk.

Subjects--Topical Terms:
Social marketing.

Dewey Class. No.: 361.0068 / AND

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