Advertising and promotions : an integrated brand approach

By: Semenik, Rochard JContributor(s): Allen, Chris T | O'Guinn, Thomas C | Kaufman, Hans RudigerPublication details: Andover : Cengage Learning, 2012Edition: 6th edDescription: xli, 710 p. ; ill. 28 cmISBN: 9788131517383Subject(s): Advertising | advertising organizations | Social media | mediaDDC classification: 659.1
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Books Books Bangalore University Library
On Process 		Management 659.1 SEN (Browse shelf (Opens below)) Available 351154

It Includes bibliographies and index.

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