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Advertising and promotions :

Semenik, Rochard J

Advertising and promotions : an integrated brand approach - 6th ed. - Andover : Cengage Learning, 2012. - xli, 710 p. ; ill. 28 cm.

It Includes bibliographies and index.

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising
advertising organizations
Social media
media

Dewey Class. No.: 659.1 / SEN

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