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Advertising and promotion An Integrated mMarketing Communication Perspective Belch E George

by George E Belch | Michael A Belch and Purani Keyoor.

Edition: 9edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Publication details: New Delhi McGraw Hill Education 2013Availability: Items available for loan: Bangalore University Library (1) Call number: 658.131 BEL.

Marketing managment

by Raju J K | Hema patil | Srikanth C.

Edition: 1st ed. Publication details: Mumbai : Himalaya Publishing House, 2013Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 RAJ.

The advertising handbook

by Powell, Helen | Harsy, Jonathan [editor] | Hawkin, Sarah [editor] | Macrury, Iain [editor].

Edition: 3rd ed. Publication details: Oxon Routledge, 2009Availability: Items available for loan: Bangalore University Library (1) Call number: 659.103.

Fundamentals of Marketing [ Text and cases]

by Trivedhi Ajay | Shah Ajay [Et all.].

Publication details: Mumbai: Himalaya Publishing House, 2017Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 TRI.

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