Marketing Management: A Strategic Approach with a Global Orientation Harper W Boyd, Orville C Walker and Jean-Claude Larreche

By: Boyd, Harper WContributor(s): Walker, Orville C [Author] | Larreche, Jean-Claude [Author]Material type: TextTextLanguage: ENG Publication details: Boston Irwin Mcgraw-hill 1998Edition: 3rd edDescription: xxiiISBN: 0071154299; 0-256-22632-6Subject(s): Marketing-ManagementDDC classification: 658.8
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