Advertising and promotion An Integrated mMarketing Communication Perspective Belch E George

By: George E BelchContributor(s): Michael A Belch and Purani KeyoorMaterial type: TextTextLanguage: Publication details: New Delhi McGraw Hill Education 2013Edition: 9edDescription: vii, 1016p 23cmISBN: 9781259026850Subject(s): Integrated Marketing Communication , Evolution | Communication, Marketing, Budgeting, EvaluationDDC classification: 658.131
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Item type Current library Call number Status Date due Barcode
Books Books Bangalore University Library
658.131 BEL (Browse shelf (Opens below)) Available 341849

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