Advertising and promotion
George E Belch
Advertising and promotion An Integrated mMarketing Communication Perspective Belch E George - 9ed - New Delhi McGraw Hill Education 2013 - vii, 1016p 23cm
9781259026850
Integrated Marketing Communication , Evolution,
Communication, Marketing, Budgeting, Evaluation
658.131 / BEL
Advertising and promotion An Integrated mMarketing Communication Perspective Belch E George - 9ed - New Delhi McGraw Hill Education 2013 - vii, 1016p 23cm
9781259026850
Integrated Marketing Communication , Evolution,
Communication, Marketing, Budgeting, Evaluation
658.131 / BEL