Services marketing Valarie A Zeithaml integrating customer focus across the firm /

By: Zeithaml, Valarie A [Author]Contributor(s): Bitner, Mary Jo [Author]Material type: TextTextLanguage: English Publication details: Boston McGraw-Hill/Irwin 2003Edition: 3rd edDescription: xx, 668 p. ill. 26 cmISBN: 0072471425 (alk. paper)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: Online resources: Click here to access online | Click here to access online
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Powered by Koha