Services marketing (Record no. 45713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955pam a2200277a 44500 |
| 001 - CONTROL NUMBER | |
| control field | 123543 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2003 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020308s2003 maua b 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072471425 (alk. paper) |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Services marketing |
| Statement of responsibility, etc. | Valarie A Zeithaml |
| Remainder of title | integrating customer focus across the firm / |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Place of publication, distribution, etc. | Boston |
| Date of publication, distribution, etc. | 2003 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 p. |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Relator term | Author |
| Personal name | Bitner, Mary Jo. |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh022/2002025544.html">http://www.loc.gov/catdir/description/mh022/2002025544.html</a> |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh021/2002025544.html">http://www.loc.gov/catdir/toc/mh021/2002025544.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
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