Advertising management
Publication details: New Delhi: Himalaya Publishing Company, 2016Description: iii, 316p. ; 23cmISBN: 9789352029655Subject(s): Public relation | Building the AD | Budget decisionDDC classification: 659.1| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library Reference | Commerce | 659.1 RAT (Browse shelf (Opens below)) | Available | 376577 | |
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Books
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Bangalore University Library Stack ML | Commerce | 659.1 RAT (Browse shelf (Opens below)) | Available | 376578 |
Browsing Bangalore University Library shelves, Shelving location: Stack ML, Collection: Commerce Close shelf browser (Hides shelf browser)
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| 659.1 DAT Advertising and sales promotion. | 659.1 DAT Advertising and sales promotion. | 659.1 MIS Advertising and sales promotion | 659.1 RAT Advertising management | 659.1019 ACE Consumer behaviour and advertising management | 659.111 PAD Advertising and media planning. | 659.2 RAY Principles of public relations |
Includes Appendix.
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