Advertising management (Record no. 259697)
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000 -LEADER | |
---|---|
fixed length control field | 00491 a2200181 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220628b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789352029655 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | RAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rathor, B. S |
245 ## - TITLE STATEMENT | |
Title | Advertising management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Himalaya Publishing Company, |
Date of publication, distribution, etc | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | iii, 316p. ; |
Dimensions | 23cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Appendix. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Building the AD |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Budget decision |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Commerce | Bangalore University Library | Bangalore University Library | Reference | 27/07/2021 | 3 | 298.50 | 659.1 RAT | 376577 | 27/07/2021 | 398.00 | Books | |||||
Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 27/07/2021 | 3 | 298.50 | 659.1 RAT | 376578 | 27/07/2021 | 398.00 | Books |