Advertising management (Record no. 259697)

MARC details
000 -LEADER
fixed length control field 00491 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220628b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352029655
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number RAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rathor, B. S
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Himalaya Publishing Company,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 316p. ;
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Appendix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building the AD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Budget decision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Reference 27/07/2021 3 298.50 659.1 RAT 376577 27/07/2021 398.00 Books
          Commerce Bangalore University Library Bangalore University Library Stack ML 27/07/2021 3 298.50 659.1 RAT 376578 27/07/2021 398.00 Books

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