Marketing in India : cases and readings

By: Neelamegham, SPublication details: New Delhi : Vikas publishing house pvt. ltd, 2018Description: xiii,681 p. ; 25cmISBN: 9789325956766Subject(s): Marketing--management | Marketing -- India -- management | Consumer behaviour | Segmentation strategy | Product strategyDDC classification: 658.800954
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Process 		Management 658.800954 NEE (Browse shelf (Opens below)) Available 373012
Browsing Bangalore University Library shelves, Shelving location: On Process, Collection: Management Close shelf browser (Hides shelf browser)
658.8 PAL Introduction to marketing : 658.8 RAM Marketing Management : 658.8 SIN Rural marketing : 658.800954 NEE Marketing in India : 658.802 AVA International finance 658.812 MOH customer relationship management : 658.834 2 LIN Consumer behaviour

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