Marketing in India :
Neelamegham, S.
Marketing in India : cases and readings - New Delhi : Vikas publishing house pvt. ltd, 2018 - xiii,681 p. ; 25cm.
Include index
9789325956766
Marketing--management
Marketing -- India -- management.
Consumer behaviour
Segmentation strategy
Product strategy
658.800954 / NEE
Marketing in India : cases and readings - New Delhi : Vikas publishing house pvt. ltd, 2018 - xiii,681 p. ; 25cm.
Include index
9789325956766
Marketing--management
Marketing -- India -- management.
Consumer behaviour
Segmentation strategy
Product strategy
658.800954 / NEE