Marketing Management Text and Cases

By: Panda, K TapanPublication details: Bangalore : Excel books, 2007Edition: 2nd edDescription: xv, 725 p. ; 28 cmISBN: 9788174465481 Subject(s): Creating and delivering customer | Marketing planning | Demand measurement and forecasting | Marketing information system and marketing research | The environment for marketing decisions | Indian marketing environmentDDC classification: 658.800 954
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display 		Management 658.800 954 PAN (Browse shelf (Opens below)) Available 373825

It includes index.

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