Marketing Management
Panda, K Tapan
Marketing Management Text and Cases - 2nd ed. - Bangalore : Excel books, 2007. - xv, 725 p. ; 28 cm.
It includes index.
9788174465481
Creating and delivering customer
Marketing planning
Demand measurement and forecasting
Marketing information system and marketing research
The environment for marketing decisions
Indian marketing environment
658.800 954 / PAN
Marketing Management Text and Cases - 2nd ed. - Bangalore : Excel books, 2007. - xv, 725 p. ; 28 cm.
It includes index.
9788174465481
Creating and delivering customer
Marketing planning
Demand measurement and forecasting
Marketing information system and marketing research
The environment for marketing decisions
Indian marketing environment
658.800 954 / PAN